I’ve been selling cars for 12 years. Kinda crazy, right?
Don’t know the exact number, but I’ve sold over 1000 JDM cars since 2007 (and I was testing waters as a backyard dealer for a few years before that).
My number of trade-ins is a LOT smaller, less than 20 cars in 12 years. I never liked the idea of a car swapping. It defeats my mission of selling with best value for money.
The truth is it costs me or any other car yard around $3,000+ to take a trade-in (for keeping, cleaning, servicing, advertising, and selling. Plus warranty, GST and taxes on top).
We both lose. You’ll never get good money for your old car and won’t get a “quick cash sale” discount for a new one (even if it’s a slow finances sale). I’ll be stuck with an odd car in my stock for months (if not years) and we’ll be earning less too.
What I always recommend to my customers is called “$1 LESS” type of ad on CarSales or any other reputable website. Here’s what you need to do:
It requires a bit of work but it’ll save you $$$ and I promise you’ll be proud of yourself.
Agree? Or can't be bothered and still prefer to trade-in?
Would love to hear from you on email@example.com
Your JDM addict